The Creative Energy Equation
The research-based framework that provides insight, inspiration and the foundations for innovation.
The Creative Energy Equation
While the research available on creativity is rich and diverse, most frameworks are either too complex for daily use or too niche to drive real change. C=EMC² bridges that gap-distilling proven findings into a single, actionable equation anyone can use to spark creative energy in their life or that of their teams.
These essential elements are captured within the Creative Energy Equation: C = EMC².
This equation pays homage to Einstein whose creativity unlocked the power of the universe. The Creative Energy Equation unlocks the powerful energy of human creativity.
E = Emotion. Creativity flows when people are in positive emotional states, or are feeling supported to process those emotions that are uncomfortable or distressing.
M = Meaning. People find new and valuable ideas when they believe their work is important. A strong sense of purpose fuels courage and creative thinking.
C = Connection. Creativity expands exponentially when we are connected to self and others. Self-connection unleashes authenticity and collaboration sparks important new ideas.
Learn more about The Creative Energy Equation from this video:



The Creative Energy Equation empowers individuals, teams, and organisations to tap into their endless creative energy and to generate ideas, innovation and impact.
The Creative Energy Equation for Organizations
The Creative Energy Equation is also applicable to all types of organisations, being it small teams or multi-national corporations. It is just that the terminology differs.
In organisations, the concept of emotion is captured by culture. This Includes organisational values and psychological safety. Culture is the lever that leaders can use for fostering positive emotional states.
In organizations, meaning is woven within strategy. Artefacts such as strategic plans capture the organisational purpose, vision, goals, resources and success measures. This is one powerful method by which leaders can instil meaning.
Connection in organizations is better known as collaboration. It includes networking and stakeholder engagement as well the extent to which teams share problems and ideas. These activities create connections and opportunities for additional resources to support creative projects.
Is it time for a creative energy checkup?
The Creative Energy Equation is used to undertake comprehensive reviews of creative environments. I can work with you to assess your current creative energy potential and develop a pathway that will help creativity flow.
Fill out the form below and I’ll be in touch to share more about how this approach can help you unlock creativity and achieve lasting impact.


Belinda Tobin Creative
Ignite your creative energy for lasting impact.
Email: belinda@btcreative.agency
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